Chitra Srinivasan
Hello, I'm Chitra:
Product/UX Design Lead.
I am passionate about crafting digital experiences that seamlessly blend aesthetics with functionality.
As a UX Product Lead with extensive Research and Design experience in pharma, healthcare, finance and aviation domains, I specialize in crafting intuitive, engaging and seamless user experiences. I can help transform digital experiences for enterprise (B2B, SaaS) and e-commerce applications. I fiercely advocate for the user, empower brands, and inspire collaboration to achieve business and product goals. When I’m not working, I’m either traveling or spending time with family!
Design Credo
Some principles that I go by
Know the user
Understand the demographics, preferences, patterns, needs and behaviors of people who use your product, service or platform. Power your ‘personas’ by gathering data and insights to tailor offerings that meet user needs and thrill the user. At all times keep the focus on the user.
See the bigger picture
Expand product goals beyond the current timeline. Conceptualize an MVP/MVE and allow scope for reiteration and scalability. Users’ needs can change and may require extension of a feature or function. Grasp broader context and long-term considerations up to 5 years.
Simplify complexity
Break down problems into smaller chunks until they cannot be broken down anymore. It’s important to address each chunk thoroughly before it can be addressed as a whole. Distill intricate concepts & features to remove ambiguity and achieve clarity.
Research thoroughly
Invest time in research, although it feels like a waste of valuable project time. The earlier the user’s needs are understood, the more successful the product will be. There’s nothing more important than creating a robust product foundation based on user research
Ask ‘why’ repeatedly
It’s often easy to digress from product vision established at enterprise level. By asking ‘why’ at crucial stages in the design cycle, teams can ensure that their solutions are ‘on-track’ and well-aligned with user needs and objectives leading to more effective and meaningful products.
Iterate continuously
It’s important to adopt an iterative approach to product design. This involves successive cycles of lo-fidelity design, prototyping, testing and feedback. By involving users early, teams can ensure product acceptance and success.
Test more, test often
Guerrilla Testing concepts early is a great way to get to the right design and yields significant insights. It’s a misnomer that designs have to look pretty before they are tested with users. Users actually like it better when they see blueprints and speak up more knowing that there is scope to change at that stage.
Rely on analytics
Analytical data provides real numbers. Whether in the beginning stages of design or after a release, it’s the numbers that validate success of a product’s adoption by users. Data driven insights into user behavior, conversion rates, site performance helps teams optimize experiences and resulting ROI.